Deterministic account routing. Rules are data, evaluated in a fixed order, and every decision records which rules matched, which lost and why, so an owner assignment can always be explained.
Describe an account and see exactly how the live rules would route it: winner, owner, explanation and conflicts
601 lead-event assignments with an SLA over 90 days
| Rule | Assignments | Met | Late | Never touched | Still pending |
|---|---|---|---|---|---|
| SMB & mid-market → SDR pool | 264 | 216 | 43 |
Evaluated in priority order · decision counts over 90 days
| Priority | Rule | When | Assign to | First touch SLA | Owner | Decisions · 90d |
|---|---|---|---|---|---|---|
| 10 | Existing customer → Account Management Customers are expansion motions owned by AMs, even if an AE sourced them. existing-customer |
| Account Management pool Least-loaded active member | 48h | Overrides |
Open accounts vs capacity · pools assign to the least-loaded active member
| Rep | Open / cap | Utilization |
|---|---|---|
Morgan Reyes Account Management | 193 / 150 | 129% |
Lena Fischer Enterprise EMEA | 74 / 220 | 34% |
Tom Hughes Enterprise EMEA | 74 / 220 |
| 5 |
| 0 |
| Enterprise NA → Enterprise AE pool | 150 | 105 | 36 | 9 | 0 |
| Unrouted → RevOps triage queue | 92 | 83 | 5 | 3 | 1 |
| Enterprise EMEA → EMEA AE pool | 86 | 62 | 20 | 4 | 0 |
| Existing customer → Account Management | 6 | 3 | 1 | 2 | 0 |
| High-intent mid-market NA → Enterprise AE pool | 2 | 2 | 0 | 0 | 0 |
| High-intent strategic → Senior AE | 1 | 1 | 0 | 0 | 0 |
First outbound touch (email, call, LinkedIn or meeting) after the routing decision, against the SLA the winning rule promised. Accounts with no touch at all are counted separately from late ones: a late touch is a process problem, no touch is a leak.
| 10 |
| 20 | High-intent strategic → Senior AE Our best-fit, highest-intent large accounts get the senior AE immediately. strategic-high-intent |
| Sam Okoro Direct · falls back to Strategic pool | 4h | Respects | 1 |
| 30 | Enterprise EMEA → EMEA AE pool Territory rule for EMEA enterprise accounts. enterprise-emea |
| Enterprise EMEA pool Least-loaded active member | 24h | Respects | 87 |
| 30 | Enterprise NA → Enterprise AE pool Territory rule for North American enterprise accounts. enterprise-na |
| Enterprise NA pool Least-loaded active member | 24h | Respects | 168 |
| 40 | High-intent mid-market NA → Enterprise AE pool Hot mid-market accounts skip the SDR stage. midmarket-high-intent |
| Enterprise NA pool Least-loaded active member | 8h | Respects | 2 |
| 50 | SMB & mid-market → SDR pool Everything else in covered regions starts with an SDR. smb-midmarket |
| SDR Pool pool Round robin · the account id picks the seat, so a replay lands on the same rep | 48h | Respects | 275 |
| 999 | Unrouted → RevOps triage queueFallback queue Accounts no territory rule claims. A queue someone works, not an absence of an owner. revops-triage | Account Management pool Least-loaded active member | 72h | Respects | 95 |
34% |
Avery Brooks Enterprise NA | 140 / 220 | 64% |
Chris WalkerInactive Enterprise NA | 13 / 220 | 6% |
Jordan Patel Enterprise NA | 143 / 220 | 65% |
Riley Chen RevOps | 0 / — | Not routable (no capacity) |
Casey Nguyen SDR Pool | 198 / 450 | 44% |
Drew Martinez SDR Pool | 190 / 450 | 42% |
Maya Lopez SDR Pool | 147 / 450 | 33% |
Sam Okoro Strategic | 13 / 60 | 22% |
Latest 50 · expand a row to read the recorded explanation
| Account | Outcome | Rule | Why | Decided |
|---|---|---|---|---|
| Osprey Analytics Enterprise · APAC | fallback queue Morgan Reyes | Unrouted → RevOps triage queue | No territory rule matched, so the account goes to the fallback queue ('Unrouted → RevOps triage queue'). Unrouted accounts are worked by someone rather than disappearing.Explanation
| 2d ago Signal.Created |
| Harbor Software Strategic · APAC | fallback queue Morgan Reyes | Unrouted → RevOps triage queue | No territory rule matched, so the account goes to the fallback queue ('Unrouted → RevOps triage queue'). Unrouted accounts are worked by someone rather than disappearing.Explanation
| 3d ago Signal.Created |
| Aurora Intelligence Studio Enterprise · APAC | fallback queue Morgan Reyes | Unrouted → RevOps triage queue | No territory rule matched, so the account goes to the fallback queue ('Unrouted → RevOps triage queue'). Unrouted accounts are worked by someone rather than disappearing.Explanation
| 6d ago Signal.Created |
| Ridge Labs Technologies Mid-Market · APAC | fallback queue Morgan Reyes | Unrouted → RevOps triage queue | No territory rule matched, so the account goes to the fallback queue ('Unrouted → RevOps triage queue'). Unrouted accounts are worked by someone rather than disappearing.Explanation
| 7d ago Signal.Created |
| Wren Metrics Enterprise · LATAM | fallback queue Morgan Reyes | Unrouted → RevOps triage queue | No territory rule matched, so the account goes to the fallback queue ('Unrouted → RevOps triage queue'). Unrouted accounts are worked by someone rather than disappearing.Explanation
| 7d ago Signal.Created |
| Halcyon Labs Mid-Market · LATAM | fallback queue Morgan Reyes | Unrouted → RevOps triage queue | No territory rule matched, so the account goes to the fallback queue ('Unrouted → RevOps triage queue'). Unrouted accounts are worked by someone rather than disappearing.Explanation
| 8d ago Signal.Created |
| Driftwood Logic Mid-Market · APAC | fallback queue Morgan Reyes | Unrouted → RevOps triage queue | No territory rule matched, so the account goes to the fallback queue ('Unrouted → RevOps triage queue'). Unrouted accounts are worked by someone rather than disappearing.Explanation
| 8d ago Territory Sync |
| Meridian Logic Enterprise · LATAM | fallback queue Morgan Reyes | Unrouted → RevOps triage queue | No territory rule matched, so the account goes to the fallback queue ('Unrouted → RevOps triage queue'). Unrouted accounts are worked by someone rather than disappearing.Explanation
| 8d ago Signal.Created |
| Garnet Networks — · EMEA | fallback queue Morgan Reyes | Unrouted → RevOps triage queue | No territory rule matched, so the account goes to the fallback queue ('Unrouted → RevOps triage queue'). Unrouted accounts are worked by someone rather than disappearing.Explanation
| 8d ago Inbound |
| Vantage Metrics Enterprise · APAC | fallback queue Morgan Reyes | Unrouted → RevOps triage queue | No territory rule matched, so the account goes to the fallback queue ('Unrouted → RevOps triage queue'). Unrouted accounts are worked by someone rather than disappearing.Explanation
| 8d ago Signal.Created |
| Driftwood Intelligence Mid-Market · APAC | fallback queue Morgan Reyes | Unrouted → RevOps triage queue | No territory rule matched, so the account goes to the fallback queue ('Unrouted → RevOps triage queue'). Unrouted accounts are worked by someone rather than disappearing.Explanation
| 9d ago Signal.Created |
| Ridge Cloud Enterprise · APAC | fallback queue Morgan Reyes | Unrouted → RevOps triage queue | No territory rule matched, so the account goes to the fallback queue ('Unrouted → RevOps triage queue'). Unrouted accounts are worked by someone rather than disappearing.Explanation
| 9d ago Signal.Created |
| Garnet Analytics Enterprise · APAC | fallback queue Morgan Reyes | Unrouted → RevOps triage queue | No territory rule matched, so the account goes to the fallback queue ('Unrouted → RevOps triage queue'). Unrouted accounts are worked by someone rather than disappearing.Explanation
| 10d ago Signal.Created |
| Nimbus Cloud Mid-Market · APAC | fallback queue Morgan Reyes | Unrouted → RevOps triage queue | No territory rule matched, so the account goes to the fallback queue ('Unrouted → RevOps triage queue'). Unrouted accounts are worked by someone rather than disappearing.Explanation
| 10d ago Signal.Created |
| Beacon Data Enterprise · LATAM | fallback queue Morgan Reyes | Unrouted → RevOps triage queue | No territory rule matched, so the account goes to the fallback queue ('Unrouted → RevOps triage queue'). Unrouted accounts are worked by someone rather than disappearing.Explanation
| 11d ago Inbound |
| Birch Metrics SMB · APAC | fallback queue Morgan Reyes | Unrouted → RevOps triage queue | No territory rule matched, so the account goes to the fallback queue ('Unrouted → RevOps triage queue'). Unrouted accounts are worked by someone rather than disappearing.Explanation
| 12d ago Signal.Created |
| Orbit Logic SMB · LATAM | fallback queue Morgan Reyes | Unrouted → RevOps triage queue | No territory rule matched, so the account goes to the fallback queue ('Unrouted → RevOps triage queue'). Unrouted accounts are worked by someone rather than disappearing.Explanation
| 13d ago Inbound |
| Osprey Labs Mid-Market · LATAM | fallback queue Morgan Reyes | Unrouted → RevOps triage queue | No territory rule matched, so the account goes to the fallback queue ('Unrouted → RevOps triage queue'). Unrouted accounts are worked by someone rather than disappearing.Explanation
| 15d ago Signal.Created |
| Halcyon Networks Strategic · APAC | fallback queue Morgan Reyes | Unrouted → RevOps triage queue | No territory rule matched, so the account goes to the fallback queue ('Unrouted → RevOps triage queue'). Unrouted accounts are worked by someone rather than disappearing.Explanation
| 16d ago Signal.Created |
| Vantage Health Enterprise · LATAM | fallback queue Morgan Reyes | Unrouted → RevOps triage queue | No territory rule matched, so the account goes to the fallback queue ('Unrouted → RevOps triage queue'). Unrouted accounts are worked by someone rather than disappearing.Explanation
| 16d ago Territory Sync |
| Vector Stack Mid-Market · APAC | fallback queue Morgan Reyes | Unrouted → RevOps triage queue | No territory rule matched, so the account goes to the fallback queue ('Unrouted → RevOps triage queue'). Unrouted accounts are worked by someone rather than disappearing.Explanation
| 17d ago Signal.Created |
| Bolt Software Strategic · LATAM | fallback queue Morgan Reyes | Unrouted → RevOps triage queue | No territory rule matched, so the account goes to the fallback queue ('Unrouted → RevOps triage queue'). Unrouted accounts are worked by someone rather than disappearing.Explanation
| 17d ago Inbound |
| Oak Software Enterprise · APAC | fallback queue Morgan Reyes | Unrouted → RevOps triage queue | No territory rule matched, so the account goes to the fallback queue ('Unrouted → RevOps triage queue'). Unrouted accounts are worked by someone rather than disappearing.Explanation
| 19d ago Signal.Created |
| Hollow Robotics Strategic · APAC | fallback queue Morgan Reyes | Unrouted → RevOps triage queue | No territory rule matched, so the account goes to the fallback queue ('Unrouted → RevOps triage queue'). Unrouted accounts are worked by someone rather than disappearing.Explanation
| 19d ago Signal.Created |
| Spruce Cloud SMB · APAC | fallback queue Morgan Reyes | Unrouted → RevOps triage queue | No territory rule matched, so the account goes to the fallback queue ('Unrouted → RevOps triage queue'). Unrouted accounts are worked by someone rather than disappearing.Explanation
| 19d ago Signal.Created |
| Glacier Pay Enterprise · APAC | fallback queue Morgan Reyes | Unrouted → RevOps triage queue | No territory rule matched, so the account goes to the fallback queue ('Unrouted → RevOps triage queue'). Unrouted accounts are worked by someone rather than disappearing.Explanation
| 23d ago Signal.Created |
| Tidal Data Mid-Market · APAC | fallback queue Morgan Reyes | Unrouted → RevOps triage queue | No territory rule matched, so the account goes to the fallback queue ('Unrouted → RevOps triage queue'). Unrouted accounts are worked by someone rather than disappearing.Explanation
| 23d ago Inbound |
| Atlas Platforms Enterprise · LATAM | fallback queue Morgan Reyes | Unrouted → RevOps triage queue | No territory rule matched, so the account goes to the fallback queue ('Unrouted → RevOps triage queue'). Unrouted accounts are worked by someone rather than disappearing.Explanation
| 24d ago Signal.Created |
| Sparrow Works Enterprise · APAC | fallback queue Morgan Reyes | Unrouted → RevOps triage queue | No territory rule matched, so the account goes to the fallback queue ('Unrouted → RevOps triage queue'). Unrouted accounts are worked by someone rather than disappearing.Explanation
| 26d ago Territory Sync |
| Driftwood Metrics Enterprise · APAC | fallback queue Morgan Reyes | Unrouted → RevOps triage queue | No territory rule matched, so the account goes to the fallback queue ('Unrouted → RevOps triage queue'). Unrouted accounts are worked by someone rather than disappearing.Explanation
| 26d ago Signal.Created |
| Evergreen Logic Mid-Market · APAC | fallback queue Morgan Reyes | Unrouted → RevOps triage queue | No territory rule matched, so the account goes to the fallback queue ('Unrouted → RevOps triage queue'). Unrouted accounts are worked by someone rather than disappearing.Explanation
| 28d ago Signal.Created |
| Redwood Platforms Enterprise · APAC | fallback queue Morgan Reyes | Unrouted → RevOps triage queue | No territory rule matched, so the account goes to the fallback queue ('Unrouted → RevOps triage queue'). Unrouted accounts are worked by someone rather than disappearing.Explanation
| 28d ago Signal.Created |
| Osprey Security Mid-Market · APAC | fallback queue Morgan Reyes | Unrouted → RevOps triage queue | No territory rule matched, so the account goes to the fallback queue ('Unrouted → RevOps triage queue'). Unrouted accounts are worked by someone rather than disappearing.Explanation
| 29d ago Signal.Created |
| Wren Stack Mid-Market · APAC | fallback queue Morgan Reyes | Unrouted → RevOps triage queue | No territory rule matched, so the account goes to the fallback queue ('Unrouted → RevOps triage queue'). Unrouted accounts are worked by someone rather than disappearing.Explanation
| 30d ago Signal.Created |
| Vireo Robotics Enterprise · LATAM | fallback queue Morgan Reyes | Unrouted → RevOps triage queue | No territory rule matched, so the account goes to the fallback queue ('Unrouted → RevOps triage queue'). Unrouted accounts are worked by someone rather than disappearing.Explanation
| 35d ago Inbound |
| Glacier Security Mid-Market · APAC | fallback queue Morgan Reyes | Unrouted → RevOps triage queue | No territory rule matched, so the account goes to the fallback queue ('Unrouted → RevOps triage queue'). Unrouted accounts are worked by someone rather than disappearing.Explanation
| 38d ago Signal.Created |
| Wren Security Mid-Market · APAC | fallback queue Morgan Reyes | Unrouted → RevOps triage queue | No territory rule matched, so the account goes to the fallback queue ('Unrouted → RevOps triage queue'). Unrouted accounts are worked by someone rather than disappearing.Explanation
| 38d ago Signal.Created |
| Atlas Networks Strategic · APAC | fallback queue Morgan Reyes | Unrouted → RevOps triage queue | No territory rule matched, so the account goes to the fallback queue ('Unrouted → RevOps triage queue'). Unrouted accounts are worked by someone rather than disappearing.Explanation
| 39d ago Signal.Created |
| Tundra Labs Mid-Market · APAC | fallback queue Morgan Reyes | Unrouted → RevOps triage queue | No territory rule matched, so the account goes to the fallback queue ('Unrouted → RevOps triage queue'). Unrouted accounts are worked by someone rather than disappearing.Explanation
| 40d ago Signal.Created |
| Vantage Robotics Global Mid-Market · APAC | fallback queue Morgan Reyes | Unrouted → RevOps triage queue | No territory rule matched, so the account goes to the fallback queue ('Unrouted → RevOps triage queue'). Unrouted accounts are worked by someone rather than disappearing.Explanation
| 41d ago Signal.Created |
| Helio Intelligence Strategic · LATAM | fallback queue Morgan Reyes | Unrouted → RevOps triage queue | No territory rule matched, so the account goes to the fallback queue ('Unrouted → RevOps triage queue'). Unrouted accounts are worked by someone rather than disappearing.Explanation
| 43d ago Signal.Created |
| Vantage AI Enterprise · LATAM | fallback queue Morgan Reyes | Unrouted → RevOps triage queue | No territory rule matched, so the account goes to the fallback queue ('Unrouted → RevOps triage queue'). Unrouted accounts are worked by someone rather than disappearing.Explanation
| 44d ago Signal.Created |
| Oak Labs Enterprise · APAC | fallback queue Morgan Reyes | Unrouted → RevOps triage queue | No territory rule matched, so the account goes to the fallback queue ('Unrouted → RevOps triage queue'). Unrouted accounts are worked by someone rather than disappearing.Explanation
| Sep 2, 2026 Signal.Created |
| Juniper Logic Mid-Market · APAC | fallback queue Morgan Reyes | Unrouted → RevOps triage queue | No territory rule matched, so the account goes to the fallback queue ('Unrouted → RevOps triage queue'). Unrouted accounts are worked by someone rather than disappearing.Explanation
| Sep 1, 2026 Signal.Created |
| Lattice Robotics Mid-Market · APAC | fallback queue Morgan Reyes | Unrouted → RevOps triage queue | No territory rule matched, so the account goes to the fallback queue ('Unrouted → RevOps triage queue'). Unrouted accounts are worked by someone rather than disappearing.Explanation
| Sep 1, 2026 Signal.Created |
| Copper Robotics Mid-Market · LATAM | fallback queue Morgan Reyes | Unrouted → RevOps triage queue | No territory rule matched, so the account goes to the fallback queue ('Unrouted → RevOps triage queue'). Unrouted accounts are worked by someone rather than disappearing.Explanation
| Aug 31, 2026 Signal.Created |
| Bolt AI Enterprise · APAC | fallback queue Morgan Reyes | Unrouted → RevOps triage queue | No territory rule matched, so the account goes to the fallback queue ('Unrouted → RevOps triage queue'). Unrouted accounts are worked by someone rather than disappearing.Explanation
| Aug 30, 2026 Signal.Created |
| Rook Security Mid-Market · LATAM | fallback queue Morgan Reyes | Unrouted → RevOps triage queue | No territory rule matched, so the account goes to the fallback queue ('Unrouted → RevOps triage queue'). Unrouted accounts are worked by someone rather than disappearing.Explanation
| Aug 30, 2026 Signal.Created |
| Cortex Networks Mid-Market · LATAM | fallback queue Morgan Reyes | Unrouted → RevOps triage queue | No territory rule matched, so the account goes to the fallback queue ('Unrouted → RevOps triage queue'). Unrouted accounts are worked by someone rather than disappearing.Explanation
| Aug 29, 2026 Signal.Created |
| Willow Security Mid-Market · APAC | fallback queue Morgan Reyes | Unrouted → RevOps triage queue | No territory rule matched, so the account goes to the fallback queue ('Unrouted → RevOps triage queue'). Unrouted accounts are worked by someone rather than disappearing.Explanation
| Aug 28, 2026 Signal.Created |