Rules scan accounts and contacts for problems that silently break routing, scoring, outreach and reporting. Each issue carries a suggested fix; applying or ignoring one is written to the audit log with the actor, before and after values.
Duplicates split activity history and cause double outreach.
Without a domain we cannot enrich, match leads, or upsert to the CRM.
Duplicate accounts split pipeline and break routing and attribution.
Malformed or duplicated CRM IDs make sync create or overwrite the wrong record.
Unowned A/B accounts receive no follow-up: direct pipeline leakage.
Sending to invalid addresses hurts deliverability and sender reputation.
Size drives fit scoring, segmentation and routing.
Two confident sources contradict each other, so the field is a coin flip that scoring, segmentation and routing all depend on. Someone has to decide which one is right.
Contacts without an account can't be routed or scored.
Lifecycle and funnel disagree, so reports double count or miss records.
Stage skips or reversals corrupt conversion and velocity metrics.
Firmographics older than 180 days drift (headcount, funding, stack).
Highest severity first across every issue, not just this page · pick a rule above to focus
| Severity | Issue | Record | Suggested remediation | Actions |
|---|---|---|---|---|
| high | Sable Robotics: malformed HubSpot company id '12-34' Bad CRM external IDs · detected 8h ago | Open account | Clear the id; the next sync re-links by the unique gtmos_account_id key. |
clear_external_id| high | HubSpot id 4065451430 is linked to 2 accounts Bad CRM external IDs · detected 8h ago | Open account | Resolve which account owns the CRM record (often a duplicate account). manual fix |
| high | Zephyr Dynamics: malformed HubSpot company id 'N/A' Bad CRM external IDs · detected 8h ago | Open account | Clear the id; the next sync re-links by the unique gtmos_account_id key. clear_external_id |
| high | HubSpot id 9737342249 is linked to 2 accounts Bad CRM external IDs · detected 8h ago | Open account | Resolve which account owns the CRM record (often a duplicate account). manual fix |
| high | Hollow Health: malformed HubSpot company id 'hs_8841' Bad CRM external IDs · detected 8h ago | Open account | Clear the id; the next sync re-links by the unique gtmos_account_id key. clear_external_id |
| high | Mesa Stack: malformed HubSpot company id 'TBD' Bad CRM external IDs · detected 8h ago | Open account | Clear the id; the next sync re-links by the unique gtmos_account_id key. clear_external_id |
| high | 2 account records for Atlas Metrics One Duplicate accounts · detected 8h ago |
| Merge into the record with a clean domain; contacts, signals, activities and opportunities are re-parented. merge_accounts |
| high | 2 account records for SPARROW NETWORKS Duplicate accounts · detected 8h ago |
| Merge into the record with a clean domain; contacts, signals, activities and opportunities are re-parented. merge_accounts |
| high | 2 account records for Juniper Logic One Duplicate accounts · detected 8h ago |
| Merge into the record with a clean domain; contacts, signals, activities and opportunities are re-parented. merge_accounts |
| high | 2 account records for Quill Systems Duplicate accounts · detected 8h ago |
| Merge into the record with a clean domain; contacts, signals, activities and opportunities are re-parented. merge_accounts |
| high | 2 account records for Vector Metrics Duplicate accounts · detected 8h ago |
| Merge into the record with a clean domain; contacts, signals, activities and opportunities are re-parented. merge_accounts |
| high | 2 account records for Keystone Robotics Duplicate accounts · detected 8h ago |
| Merge into the record with a clean domain; contacts, signals, activities and opportunities are re-parented. merge_accounts |
| high | 2 records for Wei Adeyemi (Wei Adeyemi) Duplicate contacts · detected 8h ago |
| Merge 1 duplicate(s) into the oldest valid record; activities, roles and engagements move to the primary. merge_contacts |
| high | 2 records for Hana Moreau (hana.moreau@solstice-stack.example) Duplicate contacts · detected 8h ago |
| Merge 1 duplicate(s) into the oldest valid record; activities, roles and engagements move to the primary. merge_contacts |
| high | 2 records for Hiro Ueda (hiro.ueda@cortex-intelligence.example) Duplicate contacts · detected 8h ago |
| Merge 1 duplicate(s) into the oldest valid record; activities, roles and engagements move to the primary. merge_contacts |
| high | 2 records for Kai Dubois (kai.dubois@sable-systems-studio.example) Duplicate contacts · detected 8h ago |
| Merge 1 duplicate(s) into the oldest valid record; activities, roles and engagements move to the primary. merge_contacts |
| high | 2 records for Sara Cohen (sara.cohen@cadence-platforms-studio.example) Duplicate contacts · detected 8h ago |
| Merge 1 duplicate(s) into the oldest valid record; activities, roles and engagements move to the primary. merge_contacts |
| high | 2 records for Leila Abe (leila.abe@wren-intelligence.example) Duplicate contacts · detected 8h ago |
| Merge 1 duplicate(s) into the oldest valid record; activities, roles and engagements move to the primary. merge_contacts |
| high | 2 records for Mateo Castro (mateo.castro@umber-stack.example) Duplicate contacts · detected 8h ago |
| Merge 1 duplicate(s) into the oldest valid record; activities, roles and engagements move to the primary. merge_contacts |
| high | 2 records for Hiro Okafor (hiro.okafor@quarry-pay.example) Duplicate contacts · detected 8h ago |
| Merge 1 duplicate(s) into the oldest valid record; activities, roles and engagements move to the primary. merge_contacts |
| high | 2 records for Elena Mehta (elena.mehta@nimbus-intelligence.example) Duplicate contacts · detected 8h ago |
| Merge 1 duplicate(s) into the oldest valid record; activities, roles and engagements move to the primary. merge_contacts |
| high | 2 records for Yara Kaur (yara.kaur@arc-robotics.example) Duplicate contacts · detected 8h ago |
| Merge 1 duplicate(s) into the oldest valid record; activities, roles and engagements move to the primary. merge_contacts |
| high | 2 records for Priya Raman (priya.raman@kestrel-analytics.example) Duplicate contacts · detected 8h ago |
| Merge 1 duplicate(s) into the oldest valid record; activities, roles and engagements move to the primary. merge_contacts |
| high | 2 records for Keisha Mehta (Keisha Mehta) Duplicate contacts · detected 8h ago |
| Merge 1 duplicate(s) into the oldest valid record; activities, roles and engagements move to the primary. merge_contacts |
| high | 2 records for Ben Rossi (Ben Rossi) Duplicate contacts · detected 8h ago |
| Merge 1 duplicate(s) into the oldest valid record; activities, roles and engagements move to the primary. merge_contacts |
| high | 2 records for Theo Petrov (Theo Petrov) Duplicate contacts · detected 8h ago |
| Merge 1 duplicate(s) into the oldest valid record; activities, roles and engagements move to the primary. merge_contacts |
| high | 2 records for Jin Fernandes (jin.fernandes@cinder-health.example) Duplicate contacts · detected 8h ago |
| Merge 1 duplicate(s) into the oldest valid record; activities, roles and engagements move to the primary. merge_contacts |
| high | 2 records for Omar Andersen (Omar Andersen) Duplicate contacts · detected 8h ago |
| Merge 1 duplicate(s) into the oldest valid record; activities, roles and engagements move to the primary. merge_contacts |
| high | 2 records for Hana Cohen (hana.cohen@falcon-platforms-global.example) Duplicate contacts · detected 8h ago |
| Merge 1 duplicate(s) into the oldest valid record; activities, roles and engagements move to the primary. merge_contacts |
| high | 2 records for Liam Abe (liam.abe@tern-systems.example) Duplicate contacts · detected 8h ago |
| Merge 1 duplicate(s) into the oldest valid record; activities, roles and engagements move to the primary. merge_contacts |
| high | Atlas Metrics One, Inc. has no domain Missing domain · detected 8h ago | Atlas Metrics One, Inc. | Add the company website; then run enrichment. manual fix |
| high | Tern Security has no domain Missing domain · detected 8h ago | Tern Security | Add the company website; then run enrichment. manual fix |
| high | Ion IO has no domain Missing domain · detected 8h ago | Ion IO | Add the company website; then run enrichment. manual fix |
| high | Quill Systems, Inc. has no domain Missing domain · detected 8h ago | Quill Systems, Inc. | Add the company website; then run enrichment. manual fix |
| high | Cobalt Logic has no domain Missing domain · detected 8h ago | Cobalt Logic | Add the company website; then run enrichment. manual fix |
| high | Quarry Intelligence has no domain Missing domain · detected 8h ago | Quarry Intelligence | Add the company website; then run enrichment. manual fix |
| high | Beacon Robotics Studio has no domain Missing domain · detected 8h ago | Beacon Robotics Studio | Add the company website; then run enrichment. manual fix |
| high | Cinder Networks has no domain Missing domain · detected 8h ago | Cinder Networks | Add the company website; then run enrichment. manual fix |
| high | Forge Security has no domain Missing domain · detected 8h ago | Forge Security | Add the company website; then run enrichment. manual fix |
| medium | Invalid email for Olga Rossi: olga rossi@vantage-platforms.example Invalid emails · detected 8h ago | Contact olga rossi@vantage-platforms.example | Mark the email invalid and exclude the contact from sequences. suppress_email |
| medium | Invalid email for Victor Rossi: victor.rossi@juniper-health.example Invalid emails · detected 8h ago | Contact victor.rossi@juniper-health.example | Mark the email invalid and exclude the contact from sequences. suppress_email |
| medium | Invalid email for Sofia Jansen: sofia.jansen@zephyr-stack.example Invalid emails · detected 8h ago | Contact sofia.jansen@zephyr-stack.example | Mark the email invalid and exclude the contact from sequences. suppress_email |
| medium | Invalid email for Sara Singh: sara.singh@verdant-analytics.example Invalid emails · detected 8h ago | Contact sara.singh@verdant-analytics.example | Mark the email invalid and exclude the contact from sequences. suppress_email |
| medium | Invalid email for Omar Park: omar.park@onyx-ai.example Invalid emails · detected 8h ago | Contact omar.park@onyx-ai.example | Mark the email invalid and exclude the contact from sequences. suppress_email |
| medium | Invalid email for Isabel Olsen: isabel.olsen@@granite-software.example Invalid emails · detected 8h ago | Contact isabel.olsen@@granite-software.example | Mark the email invalid and exclude the contact from sequences. suppress_email |
| medium | Invalid email for Yara Adeyemi: yara.adeyemi@vale-intelligence.example Invalid emails · detected 8h ago | Contact yara.adeyemi@vale-intelligence.example | Mark the email invalid and exclude the contact from sequences. suppress_email |
| medium | Invalid email for Ines Schmidt: ines.schmidt@wander-stack.example Invalid emails · detected 8h ago | Contact ines.schmidt@wander-stack.example | Mark the email invalid and exclude the contact from sequences. suppress_email |
| medium | Invalid email for Theo Kim: theo.kim@vantage-labs.example Invalid emails · detected 8h ago | Contact theo.kim@vantage-labs.example | Mark the email invalid and exclude the contact from sequences. suppress_email |
| medium | Invalid email for Rhea Quinn: rhea.quinn.canopy-stack.example Invalid emails · detected 8h ago | Contact rhea.quinn.canopy-stack.example | Mark the email invalid and exclude the contact from sequences. suppress_email |
| medium | Invalid email for Zoe Wang: zoe.wang@atlas-security.example Invalid emails · detected 8h ago | Contact zoe.wang@atlas-security.example | Mark the email invalid and exclude the contact from sequences. suppress_email |
Every fix and ignore is recorded as an audit event (who, when, before → after). Merges re-parent related records rather than deleting history. Issues that need a human, such as a missing website, have no automatic fix.