Rules scan accounts and contacts for problems that silently break routing, scoring, outreach and reporting. Each issue carries a suggested fix; applying or ignoring one is written to the audit log with the actor, before and after values.
Duplicates split activity history and cause double outreach.
Without a domain we cannot enrich, match leads, or upsert to the CRM.
Duplicate accounts split pipeline and break routing and attribution.
Malformed or duplicated CRM IDs make sync create or overwrite the wrong record.
Unowned A/B accounts receive no follow-up: direct pipeline leakage.
Sending to invalid addresses hurts deliverability and sender reputation.
Size drives fit scoring, segmentation and routing.
Two confident sources contradict each other, so the field is a coin flip that scoring, segmentation and routing all depend on. Someone has to decide which one is right.
Contacts without an account can't be routed or scored.
Lifecycle and funnel disagree, so reports double count or miss records.
Stage skips or reversals corrupt conversion and velocity metrics.
Firmographics older than 180 days drift (headcount, funding, stack).
Size drives fit scoring, segmentation and routing.
| Severity | Issue | Record | Suggested remediation | Actions |
|---|---|---|---|---|
| medium | Gable Robotics is missing employee count detected 9h ago | Open account | Run the enrichment waterfall for this account. enrich_account | |
| medium | Wander Labs is missing employee count detected 9h ago | Open account | Run the enrichment waterfall for this account. enrich_account | |
| medium | Bolt Robotics is missing employee count detected 9h ago | Open account | Run the enrichment waterfall for this account. enrich_account | |
| medium | Radiant Networks is missing employee count detected 9h ago | Open account | Run the enrichment waterfall for this account. enrich_account | |
| medium | Orbit Networks is missing employee count detected 9h ago | Open account | Run the enrichment waterfall for this account. enrich_account | |
| medium | KEYSTONE ROBOTICS is missing employee count detected 9h ago | Open account | Run the enrichment waterfall for this account. enrich_account | |
| medium | Granite Dynamics is missing employee count detected 9h ago | Open account | Run the enrichment waterfall for this account. enrich_account | |
| medium | Copper Stack is missing employee count detected 9h ago | Open account | Run the enrichment waterfall for this account. enrich_account | |
| medium | Birch Systems is missing employee count detected 9h ago | Open account | Run the enrichment waterfall for this account. enrich_account | |
| medium | Radiant Cloud is missing employee count detected 9h ago | Open account | Run the enrichment waterfall for this account. enrich_account | |
| medium | Slate Dynamics is missing employee count detected 9h ago | Open account | Run the enrichment waterfall for this account. enrich_account | |
| medium | Tundra Data Group is missing employee count detected 9h ago | Open account | Run the enrichment waterfall for this account. enrich_account | |
| medium | Prism Platforms is missing employee count detected 9h ago | Open account | Run the enrichment waterfall for this account. enrich_account | |
| medium | Monarch Pay is missing employee count detected 9h ago | Open account | Run the enrichment waterfall for this account. enrich_account | |
| medium | Beacon Health is missing employee count detected 9h ago | Open account | Run the enrichment waterfall for this account. enrich_account | |
| medium | SPARROW NETWORKS is missing employee count detected 9h ago | Open account | Run the enrichment waterfall for this account. enrich_account | |
| medium | Meridian Works is missing employee count detected 9h ago | Open account | Run the enrichment waterfall for this account. enrich_account | |
| medium | JUNIPER LOGIC ONE is missing employee count detected 9h ago | Open account | Run the enrichment waterfall for this account. enrich_account | |
| medium | Halcyon Dynamics is missing employee count detected 9h ago | Open account | Run the enrichment waterfall for this account. enrich_account | |
| medium | VECTOR METRICS is missing employee count detected 9h ago | Open account | Run the enrichment waterfall for this account. enrich_account | |
| medium | Wren Works is missing employee count detected 9h ago | Open account | Run the enrichment waterfall for this account. enrich_account | |
| medium | Garnet Networks is missing employee count detected 9h ago | Open account | Run the enrichment waterfall for this account. enrich_account | |
| medium | Sage Systems is missing employee count detected 9h ago | Open account | Run the enrichment waterfall for this account. enrich_account | |
| medium | Garnet Health is missing employee count detected 9h ago | Open account | Run the enrichment waterfall for this account. enrich_account | |
| medium | Ion Robotics is missing employee count detected 9h ago | Open account | Run the enrichment waterfall for this account. enrich_account | |
| medium | Signal Platforms is missing employee count detected 9h ago | Open account | Run the enrichment waterfall for this account. enrich_account | |
| medium | Granite Systems is missing employee count detected 9h ago | Open account | Run the enrichment waterfall for this account. enrich_account | |
| medium | Basalt Works is missing employee count detected 9h ago | Open account | Run the enrichment waterfall for this account. enrich_account | |
| medium | Bolt Labs is missing employee count detected 9h ago | Open account | Run the enrichment waterfall for this account. enrich_account | |
| medium | Glacier Stack is missing employee count detected 9h ago | Open account | Run the enrichment waterfall for this account. enrich_account | |
| medium | Juniper Software is missing employee count detected 9h ago | Open account | Run the enrichment waterfall for this account. enrich_account | |
| medium | Timber Logic is missing employee count detected 9h ago | Open account | Run the enrichment waterfall for this account. enrich_account | |
| medium | Stratus Intelligence is missing employee count detected 9h ago | Open account | Run the enrichment waterfall for this account. enrich_account | |
| medium | Driftwood Pay is missing employee count detected 9h ago | Open account | Run the enrichment waterfall for this account. enrich_account | |
| medium | Signal Software is missing employee count detected 9h ago | Open account | Run the enrichment waterfall for this account. enrich_account |
Every fix and ignore is recorded as an audit event (who, when, before → after). Merges re-parent related records rather than deleting history. Issues that need a human, such as a missing website, have no automatic fix.