Rules scan accounts and contacts for problems that silently break routing, scoring, outreach and reporting. Each issue carries a suggested fix; applying or ignoring one is written to the audit log with the actor, before and after values.
Duplicates split activity history and cause double outreach.
Without a domain we cannot enrich, match leads, or upsert to the CRM.
Duplicate accounts split pipeline and break routing and attribution.
Malformed or duplicated CRM IDs make sync create or overwrite the wrong record.
Unowned A/B accounts receive no follow-up: direct pipeline leakage.
Sending to invalid addresses hurts deliverability and sender reputation.
Size drives fit scoring, segmentation and routing.
Two confident sources contradict each other, so the field is a coin flip that scoring, segmentation and routing all depend on. Someone has to decide which one is right.
Contacts without an account can't be routed or scored.
Lifecycle and funnel disagree, so reports double count or miss records.
Stage skips or reversals corrupt conversion and velocity metrics.
Firmographics older than 180 days drift (headcount, funding, stack).
Sending to invalid addresses hurts deliverability and sender reputation.
| Severity | Issue | Record | Suggested remediation | Actions |
|---|---|---|---|---|
| medium | Invalid email for Tariq Liu: tariq.liu@mesa-metrics detected 9h ago | Contact tariq.liu@mesa-metrics | Mark the email invalid and exclude the contact from sequences. |
suppress_email| medium | Invalid email for Hiro Adeyemi: hiro.adeyemi@juniper-labs.example detected 9h ago | Contact hiro.adeyemi@juniper-labs.example | Mark the email invalid and exclude the contact from sequences. suppress_email |
| medium | Invalid email for Hana Torres: @mosaic-labs.example detected 9h ago | Contact @mosaic-labs.example | Mark the email invalid and exclude the contact from sequences. suppress_email |
| medium | Invalid email for Zoe Kaur: zoe.kaur@palisade-software.example detected 9h ago | Contact zoe.kaur@palisade-software.example | Mark the email invalid and exclude the contact from sequences. suppress_email |
| medium | Invalid email for Nia Castro: nia.castro@prism-robotics.example detected 9h ago | Contact nia.castro@prism-robotics.example | Mark the email invalid and exclude the contact from sequences. suppress_email |
| medium | Invalid email for Fatima Jansen: fatima.jansen@rook-intelligence.example detected 9h ago | Contact fatima.jansen@rook-intelligence.example | Mark the email invalid and exclude the contact from sequences. suppress_email |
| medium | Invalid email for Zoe Wang: zoe.wang@atlas-security.example detected 9h ago | Contact zoe.wang@atlas-security.example | Mark the email invalid and exclude the contact from sequences. suppress_email |
| medium | Invalid email for Rhea Quinn: rhea.quinn.canopy-stack.example detected 9h ago | Contact rhea.quinn.canopy-stack.example | Mark the email invalid and exclude the contact from sequences. suppress_email |
| medium | Invalid email for Theo Kim: theo.kim@vantage-labs.example detected 9h ago | Contact theo.kim@vantage-labs.example | Mark the email invalid and exclude the contact from sequences. suppress_email |
| medium | Invalid email for Ines Schmidt: ines.schmidt@wander-stack.example detected 9h ago | Contact ines.schmidt@wander-stack.example | Mark the email invalid and exclude the contact from sequences. suppress_email |
| medium | Invalid email for Yara Adeyemi: yara.adeyemi@vale-intelligence.example detected 9h ago | Contact yara.adeyemi@vale-intelligence.example | Mark the email invalid and exclude the contact from sequences. suppress_email |
| medium | Invalid email for Isabel Olsen: isabel.olsen@@granite-software.example detected 9h ago | Contact isabel.olsen@@granite-software.example | Mark the email invalid and exclude the contact from sequences. suppress_email |
| medium | Invalid email for Omar Park: omar.park@onyx-ai.example detected 9h ago | Contact omar.park@onyx-ai.example | Mark the email invalid and exclude the contact from sequences. suppress_email |
| medium | Invalid email for Sara Singh: sara.singh@verdant-analytics.example detected 9h ago | Contact sara.singh@verdant-analytics.example | Mark the email invalid and exclude the contact from sequences. suppress_email |
| medium | Invalid email for Sofia Jansen: sofia.jansen@zephyr-stack.example detected 9h ago | Contact sofia.jansen@zephyr-stack.example | Mark the email invalid and exclude the contact from sequences. suppress_email |
| medium | Invalid email for Victor Rossi: victor.rossi@juniper-health.example detected 9h ago | Contact victor.rossi@juniper-health.example | Mark the email invalid and exclude the contact from sequences. suppress_email |
| medium | Invalid email for Olga Rossi: olga rossi@vantage-platforms.example detected 9h ago | Contact olga rossi@vantage-platforms.example | Mark the email invalid and exclude the contact from sequences. suppress_email |
| medium | Invalid email for Mei Varga: mei.varga@ridge-software.example detected 9h ago | Contact mei.varga@ridge-software.example | Mark the email invalid and exclude the contact from sequences. suppress_email |
| medium | Invalid email for Fatima Varga: fatima.varga@summit-labs.example detected 9h ago | Contact fatima.varga@summit-labs.example | Mark the email invalid and exclude the contact from sequences. suppress_email |
| medium | Invalid email for Jonas Castro: jonas.castro@driftwood-health.example detected 9h ago | Contact jonas.castro@driftwood-health.example | Mark the email invalid and exclude the contact from sequences. suppress_email |
| medium | Invalid email for Camila Haddad: camila.haddad@nova-labs.example detected 9h ago | Contact camila.haddad@nova-labs.example | Mark the email invalid and exclude the contact from sequences. suppress_email |
| medium | Invalid email for Leila Adeyemi: leila.adeyemi@falcon-platforms.example detected 9h ago | Contact leila.adeyemi@falcon-platforms.example | Mark the email invalid and exclude the contact from sequences. suppress_email |
| medium | Invalid email for Alex Eriksen: alex.eriksen@beacon-networks.example detected 9h ago | Contact alex.eriksen@beacon-networks.example | Mark the email invalid and exclude the contact from sequences. suppress_email |
| medium | Invalid email for Isabel Moreau: isabel.moreau@umber-intelligence.example detected 9h ago | Contact isabel.moreau@umber-intelligence.example | Mark the email invalid and exclude the contact from sequences. suppress_email |
| medium | Invalid email for Sofia Castro: sofia.castro@nova-platforms.example detected 9h ago | Contact sofia.castro@nova-platforms.example | Mark the email invalid and exclude the contact from sequences. suppress_email |
| medium | Invalid email for Victor Singh: victor.singh@garnet-software.example detected 9h ago | Contact victor.singh@garnet-software.example | Mark the email invalid and exclude the contact from sequences. suppress_email |
| medium | Invalid email for Ana Yilmaz: ana.yilmaz@vireo-metrics-one.example detected 9h ago | Contact ana.yilmaz@vireo-metrics-one.example | Mark the email invalid and exclude the contact from sequences. suppress_email |
| medium | Invalid email for Rafael Silva: rafael.silva@crest-networks-group.example detected 9h ago | Contact rafael.silva@crest-networks-group.example | Mark the email invalid and exclude the contact from sequences. suppress_email |
| medium | Invalid email for Theo Castro: theo.castro@ember-labs-digital.example detected 9h ago | Contact theo.castro@ember-labs-digital.example | Mark the email invalid and exclude the contact from sequences. suppress_email |
| medium | Invalid email for Nia Schmidt: nia schmidt@arc-metrics-studio.example detected 9h ago | Contact nia schmidt@arc-metrics-studio.example | Mark the email invalid and exclude the contact from sequences. suppress_email |
| medium | Invalid email for Ben Mehta: ben.mehta@paragon-systems.example detected 9h ago | Contact ben.mehta@paragon-systems.example | Mark the email invalid and exclude the contact from sequences. suppress_email |
| medium | Invalid email for Amara Kim: amara.kim@halcyon-platforms-global.example detected 9h ago | Contact amara.kim@halcyon-platforms-global.example | Mark the email invalid and exclude the contact from sequences. suppress_email |
| medium | Invalid email for Jin Fernandes: jin.fernandes@cinder-health.example detected 9h ago | Contact jin.fernandes@cinder-health.example | Mark the email invalid and exclude the contact from sequences. suppress_email |
| medium | Invalid email for Olga Liu: olga.liu@vector-cloud.example detected 9h ago | Contact olga.liu@vector-cloud.example | Mark the email invalid and exclude the contact from sequences. suppress_email |
| medium | Invalid email for Yara Wang: yara.wang@glacier-stack.example detected 9h ago | Contact yara.wang@glacier-stack.example | Mark the email invalid and exclude the contact from sequences. suppress_email |
| medium | Invalid email for Alex Quinn: alex.quinn@aurora-robotics.example detected 9h ago | Contact alex.quinn@aurora-robotics.example | Mark the email invalid and exclude the contact from sequences. suppress_email |
| medium | Invalid email for Noah Kowalski: noah.kowalski@quill-networks.example detected 9h ago | Contact noah.kowalski@quill-networks.example | Mark the email invalid and exclude the contact from sequences. suppress_email |
| medium | Invalid email for Leila Okafor: leila.okafor@spruce-platforms.example detected 9h ago | Contact leila.okafor@spruce-platforms.example | Mark the email invalid and exclude the contact from sequences. suppress_email |
| medium | Invalid email for Jonas Gupta: jonas.gupta@copper-dynamics.example detected 9h ago | Contact jonas.gupta@copper-dynamics.example | Mark the email invalid and exclude the contact from sequences. suppress_email |
| medium | Invalid email for Elena Mehta: elena mehta@verdant-platforms.example detected 9h ago | Contact elena mehta@verdant-platforms.example | Mark the email invalid and exclude the contact from sequences. suppress_email |
| medium | Invalid email for Jonas Abe: jonas.abe@sable-ai.example detected 9h ago | Contact jonas.abe@sable-ai.example | Mark the email invalid and exclude the contact from sequences. suppress_email |
| medium | Invalid email for Ben Jansen: ben.jansen@sable-security detected 9h ago | Contact ben.jansen@sable-security | Mark the email invalid and exclude the contact from sequences. suppress_email |
| medium | Invalid email for Sofia Rossi: @spruce-labs.example detected 9h ago | Contact @spruce-labs.example | Mark the email invalid and exclude the contact from sequences. suppress_email |
| medium | Invalid email for Yusuf Park: yusuf.park@thistle-health.example detected 9h ago | Contact yusuf.park@thistle-health.example | Mark the email invalid and exclude the contact from sequences. suppress_email |
| medium | Invalid email for Jin Eriksen: jin.eriksen@osprey-analytics.example detected 9h ago | Contact jin.eriksen@osprey-analytics.example | Mark the email invalid and exclude the contact from sequences. suppress_email |
| medium | Invalid email for Hana Kim: @cadence-dynamics.example detected 9h ago | Contact @cadence-dynamics.example | Mark the email invalid and exclude the contact from sequences. suppress_email |
| medium | Invalid email for Fatima Bauer: fatima.bauer@mosaic-health-group.example detected 9h ago | Contact fatima.bauer@mosaic-health-group.example | Mark the email invalid and exclude the contact from sequences. suppress_email |
| medium | Invalid email for Alex Schmidt: alex.schmidt@rook-data.example detected 9h ago | Contact alex.schmidt@rook-data.example | Mark the email invalid and exclude the contact from sequences. suppress_email |
| medium | Invalid email for Mateo Mehta: mateo.mehta@falcon-intelligence.example detected 9h ago | Contact mateo.mehta@falcon-intelligence.example | Mark the email invalid and exclude the contact from sequences. suppress_email |
| medium | Invalid email for Lars Yilmaz: lars.yilmaz@halcyon-analytics-digital.example detected 9h ago | Contact lars.yilmaz@halcyon-analytics-digital.example | Mark the email invalid and exclude the contact from sequences. suppress_email |
Every fix and ignore is recorded as an audit event (who, when, before → after). Merges re-parent related records rather than deleting history. Issues that need a human, such as a missing website, have no automatic fix.