Rules scan accounts and contacts for problems that silently break routing, scoring, outreach and reporting. Each issue carries a suggested fix; applying or ignoring one is written to the audit log with the actor, before and after values.
Duplicates split activity history and cause double outreach.
Without a domain we cannot enrich, match leads, or upsert to the CRM.
Duplicate accounts split pipeline and break routing and attribution.
Malformed or duplicated CRM IDs make sync create or overwrite the wrong record.
Unowned A/B accounts receive no follow-up: direct pipeline leakage.
Sending to invalid addresses hurts deliverability and sender reputation.
Size drives fit scoring, segmentation and routing.
Two confident sources contradict each other, so the field is a coin flip that scoring, segmentation and routing all depend on. Someone has to decide which one is right.
Contacts without an account can't be routed or scored.
Lifecycle and funnel disagree, so reports double count or miss records.
Stage skips or reversals corrupt conversion and velocity metrics.
Firmographics older than 180 days drift (headcount, funding, stack).
Two confident sources contradict each other, so the field is a coin flip that scoring, segmentation and routing all depend on. Someone has to decide which one is right.
| Severity | Issue | Record | Suggested remediation | Actions |
|---|---|---|---|---|
| medium | Quarry Works: sources disagree on employee_count detected 9h ago | Open account |
Re-run enrichment to see whether the sources still disagree. If they do, the field needs a human decision and a manual lock. enrich_account |
| medium | Cobalt Metrics: sources disagree on employee_count detected 9h ago | Open account | Re-run enrichment to see whether the sources still disagree. If they do, the field needs a human decision and a manual lock. enrich_account |
| medium | Brightline Labs: sources disagree on employee_count detected 9h ago | Open account | Re-run enrichment to see whether the sources still disagree. If they do, the field needs a human decision and a manual lock. enrich_account |
| medium | Osprey Labs: sources disagree on industry detected 9h ago | Open account | Re-run enrichment to see whether the sources still disagree. If they do, the field needs a human decision and a manual lock. enrich_account |
| medium | Tandem Logic: sources disagree on industry detected 9h ago | Open account | Re-run enrichment to see whether the sources still disagree. If they do, the field needs a human decision and a manual lock. enrich_account |
| medium | Sable Dynamics: sources disagree on employee_count detected 9h ago | Open account | Re-run enrichment to see whether the sources still disagree. If they do, the field needs a human decision and a manual lock. enrich_account |
| medium | Willow Cloud: sources disagree on employee_count detected 9h ago | Open account | Re-run enrichment to see whether the sources still disagree. If they do, the field needs a human decision and a manual lock. enrich_account |
| medium | Mesa AI: sources disagree on employee_count detected 9h ago | Open account | Re-run enrichment to see whether the sources still disagree. If they do, the field needs a human decision and a manual lock. enrich_account |
| medium | Sable Works: sources disagree on industry detected 9h ago | Open account | Re-run enrichment to see whether the sources still disagree. If they do, the field needs a human decision and a manual lock. enrich_account |
| medium | Wren Data: sources disagree on industry detected 9h ago | Open account | Re-run enrichment to see whether the sources still disagree. If they do, the field needs a human decision and a manual lock. enrich_account |
| medium | Brightline Networks: sources disagree on employee_count detected 9h ago | Open account | Re-run enrichment to see whether the sources still disagree. If they do, the field needs a human decision and a manual lock. enrich_account |
| medium | Solstice Logic: sources disagree on industry detected 9h ago | Open account | Re-run enrichment to see whether the sources still disagree. If they do, the field needs a human decision and a manual lock. enrich_account |
| medium | Vireo Metrics: sources disagree on employee_count detected 9h ago | Open account | Re-run enrichment to see whether the sources still disagree. If they do, the field needs a human decision and a manual lock. enrich_account |
| medium | Harbor Security: sources disagree on employee_count detected 9h ago | Open account | Re-run enrichment to see whether the sources still disagree. If they do, the field needs a human decision and a manual lock. enrich_account |
| medium | Nimbus Logic: sources disagree on employee_count detected 9h ago | Open account | Re-run enrichment to see whether the sources still disagree. If they do, the field needs a human decision and a manual lock. enrich_account |
Every fix and ignore is recorded as an audit event (who, when, before → after). Merges re-parent related records rather than deleting history. Issues that need a human, such as a missing website, have no automatic fix.