Rules scan accounts and contacts for problems that silently break routing, scoring, outreach and reporting. Each issue carries a suggested fix; applying or ignoring one is written to the audit log with the actor, before and after values.
Duplicates split activity history and cause double outreach.
Without a domain we cannot enrich, match leads, or upsert to the CRM.
Duplicate accounts split pipeline and break routing and attribution.
Malformed or duplicated CRM IDs make sync create or overwrite the wrong record.
Unowned A/B accounts receive no follow-up: direct pipeline leakage.
Sending to invalid addresses hurts deliverability and sender reputation.
Size drives fit scoring, segmentation and routing.
Two confident sources contradict each other, so the field is a coin flip that scoring, segmentation and routing all depend on. Someone has to decide which one is right.
Contacts without an account can't be routed or scored.
Lifecycle and funnel disagree, so reports double count or miss records.
Stage skips or reversals corrupt conversion and velocity metrics.
Firmographics older than 180 days drift (headcount, funding, stack).
Highest severity first across every issue, not just this page · pick a rule above to focus
| Severity | Issue | Record | Suggested remediation | Actions |
|---|---|---|---|---|
| medium | Invalid email for Kofi Zhang: kofi.zhang@tundra-robotics.example Invalid emails · detected 9h ago | Contact kofi.zhang@tundra-robotics.example | Mark the email invalid and exclude the contact from sequences. |
suppress_email| medium | Invalid email for Rhea Cohen: rhea.cohen.driftwood-metrics.example Invalid emails · detected 9h ago | Contact rhea.cohen.driftwood-metrics.example | Mark the email invalid and exclude the contact from sequences. suppress_email |
| medium | Invalid email for Kai Ueda: kai.ueda@quarry-security.example Invalid emails · detected 9h ago | Contact kai.ueda@quarry-security.example | Mark the email invalid and exclude the contact from sequences. suppress_email |
| medium | Invalid email for Leila Adeyemi: leila.adeyemi@falcon-platforms.example Invalid emails · detected 9h ago | Contact leila.adeyemi@falcon-platforms.example | Mark the email invalid and exclude the contact from sequences. suppress_email |
| medium | Invalid email for Olga Rossi: olga rossi@vantage-platforms.example Invalid emails · detected 9h ago | Contact olga rossi@vantage-platforms.example | Mark the email invalid and exclude the contact from sequences. suppress_email |
| medium | Invalid email for Victor Rossi: victor.rossi@juniper-health.example Invalid emails · detected 9h ago | Contact victor.rossi@juniper-health.example | Mark the email invalid and exclude the contact from sequences. suppress_email |
| medium | Invalid email for Sofia Jansen: sofia.jansen@zephyr-stack.example Invalid emails · detected 9h ago | Contact sofia.jansen@zephyr-stack.example | Mark the email invalid and exclude the contact from sequences. suppress_email |
| medium | Invalid email for Victor Singh: victor.singh@garnet-software.example Invalid emails · detected 9h ago | Contact victor.singh@garnet-software.example | Mark the email invalid and exclude the contact from sequences. suppress_email |
| medium | Invalid email for Sara Singh: sara.singh@verdant-analytics.example Invalid emails · detected 9h ago | Contact sara.singh@verdant-analytics.example | Mark the email invalid and exclude the contact from sequences. suppress_email |
| medium | Invalid email for Mei Alvarez: mei.alvarez@pinnacle-analytics.example Invalid emails · detected 9h ago | Contact mei.alvarez@pinnacle-analytics.example | Mark the email invalid and exclude the contact from sequences. suppress_email |
| medium | Invalid email for Omar Park: omar.park@onyx-ai.example Invalid emails · detected 9h ago | Contact omar.park@onyx-ai.example | Mark the email invalid and exclude the contact from sequences. suppress_email |
| medium | Invalid email for Nia Schmidt: nia schmidt@arc-metrics-studio.example Invalid emails · detected 9h ago | Contact nia schmidt@arc-metrics-studio.example | Mark the email invalid and exclude the contact from sequences. suppress_email |
| medium | Invalid email for Wei Fernandes: wei.fernandes@quill-intelligence.example Invalid emails · detected 9h ago | Contact wei.fernandes@quill-intelligence.example | Mark the email invalid and exclude the contact from sequences. suppress_email |
| medium | Invalid email for Gabriel Okafor: gabriel.okafor@tidal-platforms Invalid emails · detected 9h ago | Contact gabriel.okafor@tidal-platforms | Mark the email invalid and exclude the contact from sequences. suppress_email |
| medium | Invalid email for Isabel Olsen: isabel.olsen@@granite-software.example Invalid emails · detected 9h ago | Contact isabel.olsen@@granite-software.example | Mark the email invalid and exclude the contact from sequences. suppress_email |
| medium | Invalid email for Yara Adeyemi: yara.adeyemi@vale-intelligence.example Invalid emails · detected 9h ago | Contact yara.adeyemi@vale-intelligence.example | Mark the email invalid and exclude the contact from sequences. suppress_email |
| medium | Invalid email for Ines Schmidt: ines.schmidt@wander-stack.example Invalid emails · detected 9h ago | Contact ines.schmidt@wander-stack.example | Mark the email invalid and exclude the contact from sequences. suppress_email |
| medium | Invalid email for Lucas Garcia: lucas.garcia@forge-systems.example Invalid emails · detected 9h ago | Contact lucas.garcia@forge-systems.example | Mark the email invalid and exclude the contact from sequences. suppress_email |
| medium | Invalid email for Theo Kim: theo.kim@vantage-labs.example Invalid emails · detected 9h ago | Contact theo.kim@vantage-labs.example | Mark the email invalid and exclude the contact from sequences. suppress_email |
| medium | Invalid email for Mateo Mehta: mateo.mehta@falcon-intelligence.example Invalid emails · detected 9h ago | Contact mateo.mehta@falcon-intelligence.example | Mark the email invalid and exclude the contact from sequences. suppress_email |
| medium | Invalid email for Alex Schmidt: alex.schmidt@rook-data.example Invalid emails · detected 9h ago | Contact alex.schmidt@rook-data.example | Mark the email invalid and exclude the contact from sequences. suppress_email |
| medium | Invalid email for Fatima Bauer: fatima.bauer@mosaic-health-group.example Invalid emails · detected 9h ago | Contact fatima.bauer@mosaic-health-group.example | Mark the email invalid and exclude the contact from sequences. suppress_email |
| medium | Invalid email for Rhea Quinn: rhea.quinn.canopy-stack.example Invalid emails · detected 9h ago | Contact rhea.quinn.canopy-stack.example | Mark the email invalid and exclude the contact from sequences. suppress_email |
| medium | Invalid email for Zoe Wang: zoe.wang@atlas-security.example Invalid emails · detected 9h ago | Contact zoe.wang@atlas-security.example | Mark the email invalid and exclude the contact from sequences. suppress_email |
| medium | Invalid email for Hana Kim: @cadence-dynamics.example Invalid emails · detected 9h ago | Contact @cadence-dynamics.example | Mark the email invalid and exclude the contact from sequences. suppress_email |
| medium | Invalid email for Jin Eriksen: jin.eriksen@osprey-analytics.example Invalid emails · detected 9h ago | Contact jin.eriksen@osprey-analytics.example | Mark the email invalid and exclude the contact from sequences. suppress_email |
| medium | Invalid email for Fatima Jansen: fatima.jansen@rook-intelligence.example Invalid emails · detected 9h ago | Contact fatima.jansen@rook-intelligence.example | Mark the email invalid and exclude the contact from sequences. suppress_email |
| medium | Invalid email for Yusuf Park: yusuf.park@thistle-health.example Invalid emails · detected 9h ago | Contact yusuf.park@thistle-health.example | Mark the email invalid and exclude the contact from sequences. suppress_email |
| medium | Invalid email for Sofia Rossi: @spruce-labs.example Invalid emails · detected 9h ago | Contact @spruce-labs.example | Mark the email invalid and exclude the contact from sequences. suppress_email |
| medium | Invalid email for Nia Castro: nia.castro@prism-robotics.example Invalid emails · detected 9h ago | Contact nia.castro@prism-robotics.example | Mark the email invalid and exclude the contact from sequences. suppress_email |
| medium | Invalid email for Ben Jansen: ben.jansen@sable-security Invalid emails · detected 9h ago | Contact ben.jansen@sable-security | Mark the email invalid and exclude the contact from sequences. suppress_email |
| medium | Invalid email for Lars Yilmaz: lars.yilmaz@halcyon-analytics-digital.example Invalid emails · detected 9h ago | Contact lars.yilmaz@halcyon-analytics-digital.example | Mark the email invalid and exclude the contact from sequences. suppress_email |
| medium | Invalid email for Jonas Abe: jonas.abe@sable-ai.example Invalid emails · detected 9h ago | Contact jonas.abe@sable-ai.example | Mark the email invalid and exclude the contact from sequences. suppress_email |
| medium | Invalid email for Ian Mehta: ian.mehta@tandem-analytics.example Invalid emails · detected 9h ago | Contact ian.mehta@tandem-analytics.example | Mark the email invalid and exclude the contact from sequences. suppress_email |
| medium | Invalid email for Omar Adeyemi: omar.adeyemi@evergreen-software-studio.example Invalid emails · detected 9h ago | Contact omar.adeyemi@evergreen-software-studio.example | Mark the email invalid and exclude the contact from sequences. suppress_email |
| medium | Invalid email for Jonas Varga: jonas.varga@nova-analytics.example Invalid emails · detected 9h ago | Contact jonas.varga@nova-analytics.example | Mark the email invalid and exclude the contact from sequences. suppress_email |
| medium | Invalid email for Elena Mehta: elena mehta@verdant-platforms.example Invalid emails · detected 9h ago | Contact elena mehta@verdant-platforms.example | Mark the email invalid and exclude the contact from sequences. suppress_email |
| medium | Invalid email for Priyanka Fernandes: priyanka.fernandes@@indigo-software.example Invalid emails · detected 9h ago | Contact priyanka.fernandes@@indigo-software.example | Mark the email invalid and exclude the contact from sequences. suppress_email |
| medium | Invalid email for Jonas Gupta: jonas.gupta@copper-dynamics.example Invalid emails · detected 9h ago | Contact jonas.gupta@copper-dynamics.example | Mark the email invalid and exclude the contact from sequences. suppress_email |
| medium | Invalid email for Hiro Torres: hiro.torres@oak-health.example Invalid emails · detected 9h ago | Contact hiro.torres@oak-health.example | Mark the email invalid and exclude the contact from sequences. suppress_email |
| medium | Invalid email for Zoe Kaur: zoe.kaur@palisade-software.example Invalid emails · detected 9h ago | Contact zoe.kaur@palisade-software.example | Mark the email invalid and exclude the contact from sequences. suppress_email |
| medium | Invalid email for Olga Eriksen: olga.eriksen@summit-platforms.example Invalid emails · detected 9h ago | Contact olga.eriksen@summit-platforms.example | Mark the email invalid and exclude the contact from sequences. suppress_email |
| medium | Invalid email for Freya Castro: freya.castro@northwind-data.example Invalid emails · detected 9h ago | Contact freya.castro@northwind-data.example | Mark the email invalid and exclude the contact from sequences. suppress_email |
| medium | Invalid email for Ines Alvarez: ines.alvarez@lumen-logic.example Invalid emails · detected 9h ago | Contact ines.alvarez@lumen-logic.example | Mark the email invalid and exclude the contact from sequences. suppress_email |
| medium | Invalid email for Leila Okafor: leila.okafor@spruce-platforms.example Invalid emails · detected 9h ago | Contact leila.okafor@spruce-platforms.example | Mark the email invalid and exclude the contact from sequences. suppress_email |
| medium | Invalid email for Noah Kowalski: noah.kowalski@quill-networks.example Invalid emails · detected 9h ago | Contact noah.kowalski@quill-networks.example | Mark the email invalid and exclude the contact from sequences. suppress_email |
| medium | Invalid email for Alex Quinn: alex.quinn@aurora-robotics.example Invalid emails · detected 9h ago | Contact alex.quinn@aurora-robotics.example | Mark the email invalid and exclude the contact from sequences. suppress_email |
| medium | Invalid email for Theo Bose: theo.bose@driftwood-ai-studio.example Invalid emails · detected 9h ago | Contact theo.bose@driftwood-ai-studio.example | Mark the email invalid and exclude the contact from sequences. suppress_email |
| medium | Invalid email for Yara Wang: yara.wang@glacier-stack.example Invalid emails · detected 9h ago | Contact yara.wang@glacier-stack.example | Mark the email invalid and exclude the contact from sequences. suppress_email |
| medium | Invalid email for Olga Liu: olga.liu@vector-cloud.example Invalid emails · detected 9h ago | Contact olga.liu@vector-cloud.example | Mark the email invalid and exclude the contact from sequences. suppress_email |
Every fix and ignore is recorded as an audit event (who, when, before → after). Merges re-parent related records rather than deleting history. Issues that need a human, such as a missing website, have no automatic fix.