Last 90 days · 104 signals DEMO

Signals

Every timestamped buying signal GTMOS has observed: hiring surges, launches, funding, product usage and web intent. Signals decay over time, feed the ICP and intent score, and can trigger workflows.

Time window

7d 14d 30d 90d

Feed

Newest first · value now = confidence × relative strength × half-life decay

Observed	Account	Signal	Source	Conf.	Strength	Value now
37d ago	Lumen Works D42	Invited teammatesEngagementDEMO Invited teammates to the free workspace Uma Moreau invited 2 teammate(s).	posthog

How signals work

A signal is a timestamped, sourced event that suggests an account may be ready to buy: an AI hiring surge, a product launch, a funding round, a pricing-page visit. Every signal keeps its source, confidence and evidence.

Half-life decay. A signal's weight halves every N days (set per type), so a launch from yesterday outweighs one from last quarter. Value now = confidence × strength relative to what is typical for the type × 0.5^{age / half-life}.

What they drive. Signals feed the intent and timing categories of the ICP score, and new signals can trigger workflows (research, drafting, routing) with a human approving anything outbound.

Signal types

Category and half-life per type · disqualifying types subtract points

Pricing page activity
Intent
14d
Website engagement
Engagement
14d
Usage threshold reached
Engagement
21d
Relevant job posting
Intent
30d
Product signup
Engagement
30d
Invited teammates
Engagement
30d
Integration activated
Engagement
30d
AI/ML hiring surge
Intent
45d
AI product launch
Intent
60d
Funding round
Timing
90d
Technology adoption
Intent
90d
Executive hire
Timing
120d
Expansion
Timing
120d
Champion departedDisqualifying
Engagement
Multithread immediately: the replacement has no context and no commitment.
60d
Budget freezeDisqualifying
Timing
Keep the relationship warm; move the forecast date out rather than pushing the deal.
90d
Layoffs announcedDisqualifying
Timing
Pause outbound and re-enrich. Reaching out with a growth pitch during layoffs damages the brand.
120d
AI initiative cancelledDisqualifying
Intent
Disqualify for this cycle and set a reminder rather than burning sequence capacity.
150d
Competitor adoptedDisqualifying
Intent
Stop the current sequence. Re-approach near their renewal with a migration angle.
180d
Unsubscribed or asked to stopDisqualifying
Engagement
Suppress the account from outbound. Inbound and existing threads only.
365d