Willow Metrics is a martech company based in London with roughly 1,061 employees.
Everything runs through the same audited services the workflows use
Low fit or intent; no action recommended.
ICP v1 · computed 19h ago · trigger: seed
Scores 42/100; strong technical (12.6/15); driven by AI product launch. Weak on intent, timing, engagement.
Every enriched field records its provider, confidence and timestamp
| Field | Value | Source | Confidence |
|---|---|---|---|
| Industry | Martech | crm_import | 94% |
| Employees | 1,061 | demo_firmographics | 77% |
| Headcount growth (12m) | 15% | — | — |
| Segment | Enterprise | — | — |
| HQ | London | demo_webscan | 75% |
| Region | EMEA | — | — |
| Funding stage | Series C | demo_webscan | 67% |
| Total funding | $140M | — | — |
| AI/ML team | 34 | demo_hiring | 82% |
| Open AI/ML roles | 2 | — | — |
| Tech stack | DatadogGitHub ActionsLangChainOktaRedisSnowflakeTerraformWeaviateWeights & Biases | 82% | |
Why now
Willow Metrics launched Willow Insights AI, an LLM-powered feature for customers (DEMO news feed).
No opportunities.