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Aurora Labs · GTMOSP8Monitor
Low fit or intent; no action recommended.
48/ 100C
Scores 48/100; strong fit (27/35), technical (10.8/15); driven by Pricing page activity, Expansion, Product signup. Weak on intent, timing, engagement.
Account fields with provenance| Field | Value | Source | Confidence |
|---|
| Industry | Data Infrastructure | demo_webscan | 93% |
| Employees | 573 | demo_webscan | 73% |
| Headcount growth (12m) | 59% | — | — |
| Segment | Enterprise | — | — |
| HQ | São Paulo | demo_webscan | 71% |
15 / 15
Data Infrastructure is a core ICP industry.
Company size12 / 12573 employees is inside the sweet spot (250–5,000).Geography0 / 8Region LATAM is not currently served.Intent
- Pricing page activity2.8 / 7Viewed pricing 4 times in 7 days, observed 17 days ago. Confidence 95%, strength 0.70 (typical 0.70), 14-day half-life → 40% of 7 pts.
Timing
- Headcount growth3 / 3Headcount grew 58% in 12 months: rapid scaling.
- Expansion1.4 / 2Opened São Paulo office, observed 21 days ago. Confidence 80%, strength 0.50 (typical 0.50), 120-day half-life → 71% of 2 pts.
Technical
- AI/ML team3.6 / 6AI/ML org of ~18 engineers: meaningful but still growing.
- LLM stack4.2 / 6Runs 2 LLM-stack technologies: Hugging Face, Pinecone.
- Platform maturity3 / 3Production platform maturity: AWS SageMaker, Snowflake.
Engagement
- Sales engagement2.5 / 51 repl(ies) in the last 90 days (not yet positive).
- Product signup0.3 / 2Created a free Sentinel workspace, observed 81 days ago. Confidence 97%, strength 0.60 (typical 0.60), 30-day half-life → 15% of 2 pts.
| Funding stage | Series B | demo_firmographics | 71% |
| AI/ML team | 18 | demo_hiring | 83% |
| Tech stack | AWS SageMakerHugging FacePineconeReactRedisSnowflakeStripe | 63% |
Last enriched Feb 23, 2026 · record source demo_seed:clay_table
Pricing Page VisitViewed pricing 4 times in 7 days18d ago
4 pricing-page views from Ian Ito's workspace in one week.
posthog · confidence 95% · strength 0.70 · demo
ExpansionOpened São Paulo office21d ago
Aurora Labs announced a new office in São Paulo (DEMO).
demo_signal_feed · confidence 80% · strength 0.50 · demo
Product SignupCreated a free Sentinel workspaceJul 29, 2026
Ian Ito (Head of AI) created a free workspace (product event 'workspace_created').
posthog · confidence 97% · strength 0.60 · demo